It looks like we now know the first major victim of Twitter’s decision to lay of about 9 percent of its workforce in order to cope with the lonely future. My dear friends it’s going to be Vine; the short video app. In a statement on Medium earlier today, Twitter announced that it would discontinue the service apparently because they no longer have enough people to man that unit. This is expected to happen in the coming months which could be as early as December.
What to expect
Any Vines have been posted already won’t be deleted. “We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”
Twitter bought the 6 seconds video sharing platform in 2012 with the aim of encouraging more creators to create more fun and sometimes serious stuff for a site that’ already associated with short characters. But all that didn’t happen as the founders quit and with no strong replacement from Twitter, the service began to die away and today, they called the time of death.
If you’ve created stuff over the years, the thank you for all you have done and for taking a chance on this app back in the day.
Twitter is going through some difficult time now and it seems no one is even going to bail them out anytime soon. Cutting jobs is the first step to stay afloat but more decisions may need to be taken soon.