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Home Service news

The Rise of Anonymous Messaging App Sarahah: A Rival to Instagram’s Dominance

Theresa Casimir by Theresa Casimir
August 12, 2017
in Service news
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Have you ever found yourself restraining from speaking your mind due to societal constraints? Perhaps you’re feeling frustrated with your boss but you’re afraid it would cost you your job if you spoke out. Here’s where Sarahah comes in – an anonymous messaging app designed to cut through social barriers and provide an outlet for unfiltered expression.

The brainchild of Saudi web developer, Zain Alabdin Tawfiq, Sarahah is shaking up the digital world as it goes viral. It enables its users to send anonymous messages, without revealing their identity. Currently available in both English and Arabic, this innovative app is breaking boundaries one download at a time.

Sarahah, which translates to ‘honesty’ in English, is being embraced by users worldwide. Its users are encouraged to share their thoughts openly, even if they lean towards negativity. While this candidness can stir controversy, it also contributes significantly to the app’s allure, skyrocketing its popularity growth. Over 300 million users in more than 30 countries ranked Sarahah among the top 10 in App Stores in July. What’s more, users can effortlessly integrate their Snapchat stories with this app, further enhancing its appeal.

How does Sarahah Work?

Like any other app, Sarahah requires new users to set up an account with an email address, username, and a preferred password after downloading the application. However, what differentiates Sarahah is its strict adherence to anonymity. Unlike most apps, Sarahah doesn’t demand users to link their mobile number to their account, ensuring the absolute privacy of all its users.

After signing up, users can share their unique Sarahah link across various social media platforms such as Facebook, Twitter, or WhatsApp. This encrypted link keeps their identity anonymous and confidential, ensuring that user identities remain concealed even when they send messages to non-registered Sarahah users.

The Sarahah user experience is designed user-friendly. For instance, to send a message, a user simply clicks the link, composes a message, and hits the send button. The receiver only sees the message, with no clue as to who the sender is, maintaining the anonymity of the interaction.

Although Sarahah’s primary offering revolves around anonymous messaging, it also includes additional neatly organised tabs for messages, search, explore, and profile settings. From within the message tab, users can categorize received and sent messages, earmark their favorites, block users, or even report inappropriate messages from anonymous senders. The explore tab remains inactive for now, but developers promise exciting updates with the next version of the app.

It’s easy to see that Sarahah’s growth could invite backlash from authorities. Countries like Indonesia, China, Russia, and Iran have displayed concern over the rapid expansion of tech companies offering encryption services. Various governments have attempted to hinder access to these services by introducing laws that restrict the use of VPN services, thus complicating these companies’ attempts to launch their flagships within their borders.

In more liberty-minded regions like the UK, the government’s argument against social media encryption is met with resistance from various experts who believe encroachment on this terrain is unacceptable. The struggle over encryption continues, as some argue it’s crucial in protecting civil rights in politically stringent climates, while others view its scope as overly broad. Ultimately, this disruptive technology promises good and bad players alike.

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Theresa Casimir

Theresa Casimir

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