Google Glass Resurfaces: The Next Big Thing For Enterprise Sector

After virtually discontinuing Google Glass in 2015, the tech giant is rebooting its digital eyewear initiative – this time focused exclusively on the business sector. The once consumer-centric innovation is making a strategic comeback, reimagined and designed to offer unique solutions to various industries. Don’t anticipate finding it in your local tech retail stores, though, as Google is now forging partnerships directly with businesses for the device’s deployment.

Google Glass initially took flight in 2013, but was shrouded in a cloud of controversy shortly after. Users were sometimes met with skepticism or ridicule for wearing what essentially was a face-mounted computer. Think about engaging in a lively dinner with friends, when you suddenly burst into laughter at a punchline no one else can hear. Such inappropriate instances resulted in the unflattering term “Glasshole”, a label ridiculing the oblivious manners of some users. On the other side of the coin, apprehensions also loomed large over the prospect of parading around a $1,500 contraption which could be potentially lost or stolen. Perhaps, these sociocultural constraints have led Google to reimagine the device as a business and enterprise tool.

Speaking to the device’s evolution, Jay Kothari, project lead at Google, declared in a [Medium blog post](https://blog.x.company/a-new-chapter-for-glass-c7875d40bf24). “Workers in numerous fields – manufacturing, logistics, field services, and healthcare – find it practical to consult a wearable device for data and resources while their hands are occupied. Over two years, we’ve collaborated with a network of 30 specialized partners to develop customized software and business solutions. We have also enhanced the design and hardware making it lightweight for long term use. Additionally, we’ve bolstered the battery life and power capabilities too.”

Kothari cited GE Aviation’s adoption of Google Glass for on-site training of their engineers as an example of its business application. The revamped device boasts improved battery life, seamless connectivity, and an enhanced camera. One tangible success reported was a 15% rise in DHL’s packaging efficiency aided by Glass. “DHL employees now receive real-time instructions through visual aids, freeing their hands from paper instructions, thereby increasing efficiency and comfort,” Kothari stated.

As the industry ushers in more advanced devices like Microsoft’s $3,000 HoloLens and options from Epson, Google has a tough competition ahead. Factor in the original Google Glass team’s dissolution and subsequent leadership changes, Google Glass’s enterprise sector reincarnation presents a whole new set of challenges and opportunities. Whether it’s a visible success or otherwise will be determined in the times to follow.

This article was updated in 2025 to reflect modern realities.