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Google Announces Android Pay To Rival Apple Pay

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Google has announced its own rival pay platform at its I/O 2015 conference. This will initially allow users to pay in over 1000 apps and can be used at over 700k stores across the US. Does this sound familiar? Companies like Apple and Facebook have launched payment platforms. In the case of Apple pay which has recorded a phenomenal growth since its launch, there has been a slow expansion into international markets. There have been reports of Apple pay entering into the Chinese market via a partnership with Alipay which is subsidiary of the famous ecommerce company Alibaba.

Part of the blog announcement reads below;
Tap to pay in apps 
Making an online purchase? The days of entering your credit card and shipping address each time you make a purchase online will be a thing of the past. Just select “Buy with Android Pay” and leave the rest to us; checkout is as fast as a tap. 

To make it easier for developers to add Android Pay to your favorite apps, we’ve designed our platform to work with any payment processor. And we’re partnering with top payments processors including Braintree, CyberSource, First Data, Stripe and Vantiv to make integration even easier.

The choice is yours 
With Android Pay you will be able to pay with your credit or debit card, across multiple Android devices, and at thousands of stores and apps that you already know and love. And by enabling bank apps to integrate with our platform, you’ll be able to add your credit and debit cards directly from bank apps for use with Android Pay. 

It’s still early days, but we’re very excited and think that this type of open platform will help drive adoption in mobile payments.

Security is at the centre of Android Pay 
We know how important it is for you to keep your personal and financial information secure. Therefore, we’re partnering with all the major payment networks in the US including American Express, Discover, MasterCard and Visa to deliver industry standard security tokenization.

So when you shop at a store, Android Pay won’t send your actual credit or debit card number with your payment. Instead we’ll use a virtual account number to represent your account information — providing you with an extra layer of security. And if your phone is ever lost or stolen, simply use Android Device Manager to instantly lock your device from anywhere, secure it with a new password or even wipe it clean of your personal information. 

 

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