Apple has once again made headlines with its staggering sales records. On the official [Apple website](http://www.apple.com/pr/library/2015/09/28Apple-Announces-Record-iPhone-6s-iPhone-6s-Plus-Sales.html), the tech giant announced that it sold an extraordinary 13 million units of the newly launched iPhone 6s and 6s Plus models – all within the first three days of release.
Starting October 9, these cutting-edge smartphones will hit the shelves in more than 40 countries and are set to be available in over 130 countries by the end of the year. Despite the vast global reach of Apple’s products, the iPhone 6s and 6s Plus have surpassed any previous first weekend sales figures in Apple’s history, as proudly acclaimed by Apple’s CEO, Tim Cook.
The iPhone 6s and iPhone 6s Plus boast a sleek design and come in vibrant color options like gold, silver, space gray, and the fresh addition – rose gold metallic finish.
The standout feature of these new iPhones is the advanced 3D touch, an improvement on the Force Touch Technology first seen on the Apple Watch. This innovative technology lends access to a novel feature named Live Photos, which encapsulates a second and a half of video footage before and after a photo is snapped. Live Photos, when combined with the 3D Touch, animates the images with added depth and dynamism. As per an Apple representative, this interaction revolutionizes the way we peruse photos, hailing it as a “unique and beautiful experience.”
The 3D Touch technology not only enhances interaction but it also promotes a novel approach to navigation, inculcating a new level of sensitivity into iPhone’s interface. The addition of such a feature signifies a significant update in comparison to the usual improvements seen with new iterations which typically include changes to the picture quality, size, and processing power.
Since its innovative foray into the smartphone industry with the first generation iPhone in June 2007, Apple has sold an astounding 700 million iPhones worldwide. With a whopping [47 million iPhones](https://www.techbooky.com/post-title/apple-has-over-200b39-7tr-naira-in-cash-over-47-million-iphones-sold-other-apple-financial-figures/) sold in the quarter ending June 27, 2015, Apple’s dominance in the smartphone market remains unwavering. The monumental record of 13 million units sold in three days is yet further testament to Apple’s continued success.
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